The Pokémon Company Int.
Senior Designer
, WA 2020-Present
• Recruited by Pokémon to leverage expertise in apparel design and strategic direction.
• Led a burgeoning team focused on enhancing the company's in-house apparel line.
• Ensured alignment of product narratives with Pokémon’s distinct brand identity across clothing and accessory lines.
• Established foundational processes for the development and launch of capsule collections.
• Multifaceted role encompassing Art Direction, Creative Direction for the Marketing team, and Photo and Style Direction for product photography.
• Orchestrated the successful launch of Pokémon’s inaugural Team Rocket-focused capsule collection, achieving an impressive $1Million in revenue within the first 30 days of sales.
• Integral member of a lean apparel team, surpassing sales projections through strategic product launches.
• Conceptualized and executed unique color stories for the eCommerce platform,
• Designed striking graphics and facilitated the rigorous review of fellow artists' work to maintain high-quality standards.
• Accountable for the accuracy and aesthetic appeal of product packaging.
Shanghai, China 2018-2020
• Hired, trained and led a team of 6 Graphic Designers.
• Developed and lead concurrent projects across multiple timelines, working diligently to prioritize tasks.
• Carefully assessed market trends, client preferences and competitor activity to launch design seasons; included the use of innovative mood boards that featured relevant content.
• Ensured brand compliance for all graphics, communicating with factories to maintain product quality.
• Developed and launched plans to generate sales and expand the NEO lifestyle brand in China.
• Created and implemented strategic process improvements.
• Gave art direction and on-location photo direction, keeping the Adidas aesthetic while fostering new ideas.
• Consistently maintained a comprehensive, real-time awareness of international and regional fashion trends, intricately familiarizing myself with evolving styles, both at a global and local scale.
Harley-Davidson Inc.
Art Manager
Milwaukee, WI
• Meshed the visual language of the company with various business strategies to develop cutting-edge artwork using updated knowledge of design trends in moto-related industries.
• Oversaw the progress of creative projects, delegating tasks to colleagues.

• Partnered with global and domestic vendors to effectively execute graphics.
• Archived all artwork within the company’s internal software catalogue.
• Promoted company initiatives at trade fairs and moto sport events, supporting staff and educating the public simultaneously.
• Developed trend reports post-travel for use in design efforts and other cross-functional initiatives.
• Art Direction for the Garage Brand, targeted at young adults, telling a visual story inspired by workwear and Harley Davidson's past.
Kohls Department Stores
Senior Graphic Designer

Milwaukee, WI 2014-2017
• Produced fresh creative concepts, taking into account seasonal colors, prints and pattern-design trends.
• Collaborated closely with other Designers to develop and implement concepts for seasonal lines, adhering to production art delivery deadlines at all times.
• Acted as a subject matter expert to cross-functionally support Assistants and Associates.
• Translated how to use young men's apparel industry trends for the Kohl's customer.

University of Wisconsin Milwaukee
BFA in Digital Imaging, Video, Sound & Programming
Program Management: Workfront, Jira
Skills: Adobe Suite, Trend Reporting, Photo Directing, Art Directing, Team Management, Mentorship, Typography Design, Design for Print, Design for Digital Media, Ideation, Visual Story Telling, Project Management, Brand Management, Keynote, Microsoft Office
Certifications: How to Capture Emotion With Lifestyle Photography (2020), Photoshop High End Beauty Retouching - Retouch Like a Pro(2020)
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